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Format Comparisons· Comparison

SVG vs PNG for logos and interface graphics

When vector assets should stay vector and when a PNG export is still the right call for web delivery.

This comparison is about asset type more than compression. If the graphic is inherently vector, SVG should usually stay SVG. PNG becomes the fallback when the asset is actually raster or the environment cannot accept vector safely.

Default pick

SVG for logos, icons, and simple illustrations

Use PNG for

Raster exports, complex effects, or safer compatibility

Watch closely

Complexity, sanitization, and brand rendering

Decision rule

If the underlying artwork is vector and simple enough to ship safely, use SVG. If the asset contains raster effects, complex filters, or export constraints, PNG is usually the safer web artifact.

Where SVG wins

  • Logos that must stay sharp across many sizes.
  • Icons and simple marks used repeatedly in UI.
  • Illustrations that benefit from small, scalable vector output.

Where PNG wins

  • Complex composited brand art with effects that do not translate cleanly to vector.
  • Cases where the delivery environment sanitizes or rejects SVG.
  • Screenshots, photographic logos, or flattened graphics that are already raster.

Checklist

  • Use SVG for true vector artwork.
  • Export PNG only when the asset is effectively raster or compatibility requires it.
  • Sanitize or audit inline SVG where necessary.
  • Test small-size rendering for brand assets.

Common mistakes

  • Exporting every logo to PNG by habit and losing the benefits of vector delivery.
  • Forcing complex raster art into SVG because “SVG is always better.”
  • Ignoring sanitization or embed rules around third-party SVG assets.

Quick answers

What is best for logos: SVG or PNG?

SVG is usually best for true vector logos. PNG is the fallback when the logo is effectively raster or the environment cannot safely use SVG.

Should screenshots ever be SVG?

No. Screenshots are raster images and should stay raster.