How to Speed Up Your Website?

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How to Speed Up Your Website?

In today's internet world, what highlights your website is speed. Let's say you have an online shopping site. It is really useful to apply methods to speed up your web site in order not to bore the visitors and miss them without shopping.

So, what are the methods to speed your website?

  • Multi CDN (Content Delivery Network)

CDN is a content distribution network that allows you to retrieve static content within your website from the nearest server. If you have a website in use around the world, or if you have a large number of visitors, you should definitely use multi CDN.

With multi CDN, static content on the site is retrieved from the closest server to the user. Since the distribution is made from different servers, the traffic is blocked and content is loaded faster. This improves SEO as well.

If a single server is used instead, the site will run very slowly in times of peak traffic. Due to large number of visitors, the content may take longer to load, or the site cannot be accessed.

For more information about the effect of CDN on your server performance; CDN Effect on Server Performance

  • Optimizing Images

Compress your images. This means you'll save space and increase the loading speed of your images with minimum quality loss.

Images that take up too much space on your website and are not in proper format will cause your site to slow down.

For more information about image formats, you can have a look at:  What Is The Best Image Format For Web? Which One To Choose? See also WebP format:

WebP: New Format for Web Images

  • Browser Caching

It is the caching of many information of a previously visited website. So the website loads faster in the next visit.

Browser caching has some disadvantages too. For example, if a change is made in a visited web site, the browser will display the web site as it was before. However, there are several ways to solve this problem.

  • Last Modified Version: The browser asks the server when a file was last modified. If there has been a change after the caching time, the file is removed from the cache.
  • Expiring Date: Cached files are given an expiration date and removed from cache after this date.
  • Max-Age: Files are given a life time. After this time, it is deleted from the cache.
  • Etag Identifier: This tag allows the browser to determine if the file has been modified.
  • Compress Your Website

By compressing HTML, CSS, JS files on your site, you can load the site faster. As these files increase in size, usually it takes long time to load. By compressing your files with GZIP you can get a 70% reduction in size.

  • Simplify Source Codes

Compressing the website reduces the time that takes to load content into the browser. Simplifying the source code shortens the browser compilation time.

Removing unnecessary spaces, comment lines and commas within the code will reduce the source code.

  • TTFB (Time To First Byte)

Minimize Time To First Byte. The time of receiving information about the first request made to the server is called as TTFB.

For more information; How Time to First Byte Impacts Web Performance

As mentioned in various content in the internet, the competition in digital business happens in miliseconds right now. So, speeding up the web sites and their load time have very critical impact on opportunity cost, efforts and mostly on conversion.

Sources:

https://www.mediaclick.com.tr/blog/cdn-nedir
https://learntocodewith.me/posts/make-your-website-fast/
https://zeo.org/tr/blog/web-sitemi-nasil-hizlandirabilirim/
https://www.crazyegg.com/blog/speed-up-your-website/
https://image4.io/en/blog/how-time-to-first-byte-impacts-web-performance/
https://image4.io/en/blog/cdn-effect-on-server-performance/