Magento Website Optimization, Alternatives and Details

, magento ecommerce

Magento Website Optimization, Alternatives and Details

Magento is a B2B and B2C online sales platform with two different versions, open sources and paid, used by more than 250,000 active customers. On March 31, 2008, a usable version was released.

Magento; has excellent functionality. It simplifies the work of those who want to set up an e-commerce site. And Magento is a great option if you want to open a trusted online store.

The biggest advantage of open source systems is that the community can contribute to improving the product. It also means that you can expand the functionality of your own site, either with your own effort or with the support of an expert.

When creating an e-commerce site, the first combination that comes to mind is usually WordPress and WooCommerce. However, Magento should definitely be learned and should not be overlooked.

Especially Magento has a free version that can be used by everyone. So if you are just starting out, your only cost will be domain and hosting fees. The Premium version of Magento is more enterprise-oriented.

Do you know that Magento, which stands out with SEO friendliness and its flexibility compared to its competitors such as WooCommerce, PrestaShop, OpenCart, and VirtueMart, is preferred by leading brands such as Nike, Samsung, Ford, Coca-Cola?

Magento is written in PHP and built on the Zend framework. Magento allows you to control the appearance, functionality, and appearance of the Site.

It also offers an intuitive interface and an e-commerce platform that offers rich marketing tools. Although it is not easy to learn Magento acquired by Adobe in 2018, you will not believe the functionality it has when you get used to it.

Features of Magento:

·   It is designed to provide a seamless infrastructure service to Magento Users. Here are some of the features in this way;

·   It allows your e-commerce site to be customized in line with your needs.

·   It provides convenience to marketing strategies with its SEO friendliness.

·   Offers Google SiteMap and multi-language support.

·   Supports a wide variety of payment methods such as PayPal,, Google Checkout, and credit card payment.

·   Offers tools such as cross-selling.

·   It allows you to create your e-commerce site that fully mobile compatible.·   It has a very advanced security measure with both extensions and its own manual settings.

Magento's market share

Since Magento only supports a more niche area such as e-commerce websites, its position in the ranking should not be taken into consideration. The reason is that it does not appeal to everyone.

According to W3Techs data, 0.8% of all websites on the internet were created with Magento. While this data may not seem impressive, it ranks 9th out of 60 competitors and is a significant number for a service that caters to a niche audience.

As a result, Magento is a flexible and scalable platform with a well-organized set of features that enable you to bring your brand to your customers in a digital environment.

If you want to have a remarkable store with huge sales potential, you can start without fear with Magento.

Magento1 vs Magento2

While Magento got a loyal audience with its original version, Magento 2 was launched to resolve some of the complaints that arose, addressing drawbacks. And he certainly made many improvements.

Performance and loading time

Magento 1

Performance is one of the biggest complaints found on Magento 1. Magento 1, websites have an average loading speed of over two seconds. Page loading speed is the most important factor affecting the conversion of the website.

Magento 2

Product loading and home page in Magento 2 is approximately 50% faster than Magento 1. It is also faster than Magento 1 in the payment process.

While Magento2 is better than Magento 1 in terms of performance, you will still need to constantly control the performance of your website in terms of SEO.


Shopping on mobile increases significantly every day. By looking at this, not having a mobile-friendly site is unthinkable in this world. At this point, every e-commerce site must be mobile compatible.

According to Statista, mobile retail sales in the USA alone will reach $ 432 billion by 2022.

Magento 1

Mobile compatibility was one of the biggest problems found in Magento 1 after site performance. In the face of this problem, Magento developers have developed workarounds to make sites compatible with mobile devices, but they have not been very useful in the long term. The themes available on Magento 1 were not mobile-friendly.

Magento 2

Magento 2 is more mobile-friendly compared to Magento 1. Payment systems integrated themes for mobile have become more responsive.

Admin Panel

Both the performance of the website and the design and ease of use of the admin panel are important for keeping in proper communication with the customers.

Magento 1

The admin panel in Magento 1 was very slow and very difficult in terms of ease of use. It also had fewer dashboards than Magento 2.

Magento 2

Magento 2's admin panel is much more developed than Magento 1, with its advanced indicators and ease of use.

Recent orders, top keywords, best sellers, etc. many new controls are available in Magento 2' s panel.

Payment Gateways

Magento 1

Magento 1 supported many payment gateways. But it generally required a third-party integration.


Apart from Magento 1, Magento 2 supports the most popular payment gateways such as PayPal,, and Braintree without any additional integration.


Magento 1

Magento 1 no longer has any updates under the name of security. These updates and patches require expensive development costs.

Magento 2

With Magento 2, your site is as secure as you want.

Unlike Magento 1, there are updates and patches for security. However, you will need to manage your PCI compliance yourself.

eCommerce with Magento

If you want to create an e-commerce store, choosing the right infrastructure development platform will be the most important step for you. Magento is one of the best tools of recent times to manage an e-commerce site.

Many e-commerce stores prefer Magento 2 for more advantages. Magento 2 is a preferable tool for a better UX, especially with B2B functionality. Nike, ford, Samsung ,and many more websites use Magento.

At this stage, we wanted to show you the e-commerce stats established with Magento to inspire you.

·   Over 250,000 merchants choose Magento for their business.

·   Magento processes more than $ 155 billion each year.

·   Over 5,000 Magento extensions are available for your site today.

·   14,500 of Alexa's top 1 million websites are powered by Magento

·   Between 2017 and 2018, the number of sites powered by Magento doubled.

·   Over 3000 extensions at the official Magento marketplace

·   Merchants using the Magento platform sold over 101B dollars 2016 to 51m

·   Every year Magento over 100b dollar in gross merchandise volume.

·   More than 60% of Magento merchants are in both b2b and b2c

·   The number of online shoppers served by Magento merchants will increase by%200 by 2020.

Speed Up Magento Website

Speed is everything in our world where the 2 second opening time is considered slow. Speed should mean much more than a normal word, especially for your e-commerce site. Speed affects your existing ranking on Google, bounce rate, and, most importantly, your conversion rate. Nobody prefers to shop from a website that opens slowly and the payment system is slow.

Except for the conversion rate, Google places great importance on speed when indexing pages and performs a sequence according to the rate.

There are many steps and tools to speed up your Website. Here's what you should definitely optimize to speed up the site;

1.   Minimize Number of HTTP Requests

1.   Use CDN

2.   Review your hosting page

3.   Optimized images

4.   Set browser caching

When speeding up your Magento site, first optimize the server and the latest version of Magento 2.

You can optimize;

·   CSS and javascript.

·   Check CDN

·   Optimized images

·   Choose right extensions

·   Choose good theme

As you can see, the basic actions to speed up a normal site are the things you can use to speed up your Magento site.

On the contrary, choosing the right theme and plugins for your site is an important point in speeding up your site. We hope that these steps will make your job easier while speeding up your Magento site.

Magento alternatives

Open-source e-commerce giant Magento has long been the most preferred by site owners. We don't just say that. Magento has become more searched on Google than the word e-commerce.

Magento As of 2020, Magento has a 1.4% market share of all websites using CMS.

However, sometimes Magento is quite costly and requires too much huge time. For these reasons, you may be looking for some alternatives. We have listed the alternatives of magenta for you as follows;


BigCommerce is a SaaS platform. Also with big commerce offers users eCommerce solutions with good site templates.


·   Easy to use more than Magento

·   Strong SEO advances

·   SaaS adv


·   It does not have multi-store functionality.


OpenCart has a lot in common with Magento since it is written in PHP and open source.


·   You can experience an easy transition because it is similar to Magento.

·   Multi-currency and multi-language support.


·   Very high support and development costs to improve your site



·   You can get the plugin for free on WordPress, but hosting, checkers, etc. you have to pay for it.

·   It offers a different number of add-ons for those who want to expand their existing features.

·   It has a comprehensive WordPress community due to its large number of users.


Shopify is a SaaS option that supports especially small and medium-sized e-commerce stores. They have quite a lot of users. They enable an e-commerce site to be set up very quickly and practically.


·   Mobile-friendly design

·   Having an app store that allows you to buy additional features to strengthen the existing system

·   Easy to use


·   Shopify charges an extra transaction fee for payment gateways outside of its own payment systems.

How to increase Magento website speed?

With many customizable extensions in Magento, you can increase the speed and performance of your site.

High loading speed leads to the loss of important sales and potential customers.

First of all, you can click this link and find out your website speed.

Step 1: Use the latest version

Each update eliminates many problems. Magento 2's updates include performance improvements as well as bug fixes.

Step 2: Enable cache

Incorrect cache settings may cause your Magento site to slow down. Sometimes turning the priority off unintentionally unreliable 3rd party developers can access your site. This carelessness can cause your site to slow down.

You can easily turn back the cache back on by following these steps.

Firstly login into the Magento backend.

• Then Navigate to System → Cache Management

Then make sure all the cache options there are green and enabled.


Using CDN will significantly increase your website speed. Cdn is a network of interconnected and geographically distributed caches. It achieves high performance by distributing the existing service close to the location of the last user.

GZIP compression

You can also compress your website with Gzip. This process takes place on the server before the user enters the browser. You can use the following for Gzip compression:

·   HTML

·   CSS

·   JS

·   Fonts and texts.

Image optimization

One of the top 3 reasons your website slows down when you are not aware of it. You can test your website through Google speed test and if there is a problem with the image, you can start taking action.

By optimizing your images, you open your website faster and miss out on your existing potential customers and sales. There are many services and plugins such as image4io to optimize your images.

How to optimize the  Magento website?

Magento developers mention that the following steps should be taken into consideration especially when optimizing your Magento 2 site. Here are those steps;

·   Full-page cache

·   JS / CSS minification

·   Varnish, but not files for full-page cache

·   Find third-party modules

·   Optimized images

·   GZIP compression

·   Make sure the cache of all pages is working.

·   Active production mode

·   Get the fastest hosting support you can afford.

How to optimize images on Magento 2?

While everyone focuses solely on SEO to get to the top of the serpent, they forget the most important factor, the visuals. While you can get more traffic with image optimization, they always shift this step to the bottom.

You can do the visual optimization for your magneto 2 site that will be incredibly beneficial for you and your website.

Use image optimization services

There are many services for optimizing images like image4io. Using these tools, all you have to do is upload your business images. Just that. From now on, it's up to you to have a site with fast performance. There are also extensions for these tools.

Manual image optimization

You can also optimize your images manually. Unfortunately, this step requires a little more effort and time. There are many websites to optimize your images manually.

Use webP images

WebP is the newest image format. Png and jpg formats both take up a lot of space and are old fashions. That's why Google has developed WebP, a new generation image format specific to browsers.

For the visual optimization of your eCommerce Magento site, you can use tools that automatically convert the images on your site to Webp.

Can I use webp format on magento2?

Yes, you can. Magento supports Webp format images. It has been discussed for a long time whether it supports Magento and Webp. However, when there are extensions that convert existing images to Webp format for your Magento site, everyone made sure that they support Webp.

You can easily convert the format of your existing visuals to WebP, whether in a tool or manually. And you can easily use your Webp images on your Magento 2 site.

Thank you for reading. We hope it has been useful for you.