Wordpress Website Optimization

, wordpress optimization

Wordpress Website Optimization

Content is everything nowadays. Opposite to traditional marketing strategies, we are now able to catch our potential customers with the right content and turn them into paying customers. This is where WordPress emerges.

WordPress is a content management system (CMS). You can create your content on your website via WordPress and follow them easily. WordPress is the best known, easiest, and most powerful one to exist on the internet.

WordPress is an open-source, written with PHP and MySQL, which emerged in 2003, is the first solution that comes to mind when creating a website.

One of every four websites you see on the Internet has been created with WordPress. Here you can understand how popular WordPress has become. The fact that all kinds of content will come to mind with just clicks without requiring any coding knowledge is the most important factor in choosing WordPress so much.

Other factors include SEO-friendly code structure, thousands of templates and plugin libraries, user-friendly management panel.

WordPress is divided into two Wordpress.org and WordPress.com. The difference is as follows. You install your hosting package yourself on wordPress.org and you have full control of your website.

On Wordpress.com, you can access your website in a more limited way, and you can set up your site without having to pay any domain name. However, this domain name will be in the form of examplesite.wordpress.com. Not only blog pages but also e-commerce, corporate website, portfolio, ad site, etc. WordPress sites can be established in many categories.

Generally, WordPress works with the writing and page creation logic. It allows you to quickly add various categories to your website and create content belonging to them.

In addition to articles, it also supports images, video, and audio files and allows your visitors to comment. Thus, the biggest distinguishing point of new media will exist under interaction.

Why my WordPress website is too slow?


A slow website is one of the worst things that can happen to your business or site. Even though the 1-second delay may sound like nothing, it actually represents much more.

We will talk about the importance of WordPress site speed, which causes great losses, in the progress of the article. However, the first detail we need to understand here is why your site is slow.

Now we're going to share with you the most common details that cause your website to slow down.

1) Having a low or slow hosting service that is not suitable for your website traffic or level.

2) Although you have high traffic, there is no content delivery network CDN to accommodate it.

3) Not caching or using caching plugins.

4) If you couldn't do any optimization or compression for your images.

5) Using plugins that are outdated or slow.

These 5 reasons are the biggest factor in slowing down your website.

Why is a fast website important?

Having a slow website means you lose potential customers before they even enter your site. And getting a new customer always costs more. According to a case study by strange loop, a 1 second delay in any website results in 7% fewer conversions, 11% fewer page views, and 16% less customer satisfaction.

In addition to all these losses, it has now begun to lead Google to optimize websites for speed. Slow websites are no longer indexed by Google, but not showing on the first page. Especially in these days where content is everything, it is a loss of all kinds that our SEO work cannot be valued due to the slow site.

If we show you how important website speed is and what kind of benefits you may encounter when you speed up your site, through some examples;

  • Amazon increases its revenue by 1% for every 100 milliseconds of improvement.
  • Shopzilla saw a 12% increase in revenue by reducing landing page time from 6 seconds to 1.2 seconds. However, page views also experienced an increase of 25%.
  • In 2016, AliExpress increased page load time by 36%, and its orders increased by 27%.
  • Mozilla accelerated the landing page by 2.2 seconds and increased the download rate by 15.5%. This means an additional 60 million Firefox downloads per year.
  • In contrast to accelerations, the BBC reported losing more than 10% users for each slow loading second.

The conclusion to be drawn from this data is that you measure the speed of the website as soon as possible and optimize it to accelerate accordingly.

WordPress Website Optimization

After being aware of the importance of the website opening speed and the factors that cause the slowdown, let's look at how I can optimize the website in order.

1) Optimize your images

The pictures on your website have a significant effect on slowing down even if you are not aware of it. Because images take up a lot of space on your website, unfortunately, it is not enough to just shrink it to HTML to fix this here. Because shrinking the images as HTML affects only the appearance on the page, not the actual size of the images.

To increase the loading speed of the page, you should prefer standard image formats such as JPG, PNG.

Photoshop etc. to reduce the size of your images. you can use. However, it is very time-consuming to manually optimize each visual. We will talk about the optimizing tools that do these for you.

2) Getting rid of plugins you don't use

The open-source code of WordPress enables the development of websites in a variety of ways. Plugins, which are an integral part of WordPress sites, are there for you without the need for any coding knowledge. With plugins, you can optimize your website very quickly and properly.

If we add too many plugins whose main purpose is to increase the performance of websites, it will slow down.

3) Optimize your caching

Every visitor to your website uploads website images, java, and CSS files, which affects the loading speed of your site. You can prevent this situation by using the HHTP caching system. With this state, you can ensure that the files are stored thanks to the family sources browser and PROXY.

This way, when the page is reloaded by that user, the files are loaded again from the cache instead of being downloaded again. By optimizing your site with the caching system, it will also reduce your bandwidth costs.

4) Lower the DNS settings

DNS searches or DNS lookups occur when any URL address is typed into a browser. At the end of the search, the DNS resolver finds and returns a return to the IP address of the server. This process takes between 20-120 milliseconds on average.

Having more than one hostname will increase your DNS settings page loading speed. it will also increase the number of parallel downloads.

5) Remove unnecessary HTML and CSS code

By removing unnecessary HTML and CSS code, you will be doing your website a big favor. If you are using CMS (content management system) like WordPress, the theme you choose has CSS id elements that are ready beforehand. You can increase the performance of your website by removing the id descriptions from the ready codes and removing the unused CSS classes.

6) Reduce HTTP requests

First, reduce the number of requests for your images by using CSS Sprites. Then remove the background-image elements from your images to get a single image. Then combine the inline images with cached style sheets. This way you can keep your HTTP requests under control.

7) Use CDN

With CDN (content delivery network), you can keep in your cache the copy of the most requested content on your website and on the server-side. In this way, users on your website will be able to access the content they want faster.

Optimization tools and plugin

WordPress, which has open code, gives users the chance to make unlimited editing on their websites. Whether you have code knowledge or not, you can strengthen the performance of your WordPress site in any way.

You can benefit from these enhancements as a user of a service. You can also do it through plugins, which are indispensable parts of WordPress websites. In general, these services we mentioned have a plugin for the website owner to use more easily.

We have brought together these plugins so that you can optimize the basic factors that cause the slowdown of the websites we mentioned above and many more problems. By using these tools and plugins, you will be able to get more conversions and quickly rise to the top of Google with proper SEO work.

Optimization tools and plugin

WordPress, which has open code, gives users the chance to make unlimited editing on their websites. Whether you have code knowledge or not, you can strengthen the performance of your WordPress site in any way.

You can benefit from these enhancements as a user of a service. You can also do it through plugins, which are indispensable parts of WordPress websites. In general, these services we mentioned have a plugin for the website owner to use more easily.

We have brought together these plugins so that you can optimize the basic factors that cause the slowdown of the websites we mentioned above and many more problems. By using these tools and plugins, you will be able to get more conversions and quickly rise to the top of Google with proper SEO work.

Image optimization tools & plugins

As we mentioned, you can optimize your images yourself. However, this takes a lot of time. Especially considering it's an e-commerce site. Some services and plugins will do this for you.

These will optimize your images for you and allow you to have a faster website. Some of them provide visual optimization service and also provide CDN service and deliver your images to your visitors in the fastest way possible.

1) image4io

2) EWWW Image Optimizer

3) WP Smush

4) ShortPixel

Caching tools & plugins

With caching tools and plugins, they allow you to have a faster website by bypassing many processes of your WordPress site. Here are the most popular and effective caching tools and plugins:

1) Wp Rocket

2) W3 Total Cache

3) Wp Super Cache

Redundant HTML and CSS tools & plugins

The tools and plugins that allow you to remove the unnecessary HTML and CSS codes in the code that comes ready with the template you have created or selected on your website are as follows;

1) WP Fastest Cache

2) Lite Speed cache

CDN

As we mentioned CDN is a distribution network that seriously affects your website speed. Here are the things you can use for your WordPress site:

1) StackPath

2) Sucuri

3) image4io

4) KeyCDN

FAQ

How to increase WordPress website speed?

The faster a site means better results these days. The first thing you should do to speed up your website should be to test your website. You can test your site on Google Page Insight and see what it needs. After seeing the points your site needs, you can start taking action.

You can reach a faster website by starting to use the tools of your choice after seeing the optimizations that your website needs.

How to optimize a WordPress website?

We have listed the most common reasons that cause websites to slow down and the tools you need to optimize them. You can have a faster website with those tools after you see which factor slows down your site.

How to optimize images on WordPress?

As we say, you have the opportunity to manually optimize your images. However, you can optimize your images both faster and more accurately with any visual optimization tool.

You can optimize a single image for a single format and present it on your site. However, visual optimization services offer the fastest format suitable for the browser of the user coming to your site. Thus, the visitor stays on your website longer. With these steps that affect each other, you will have a faster site and a better SEO score.

Can I use webp format on WordPress?

WebP is a new type of image developed by Google. It is not supported by all browsers.

You can easily use your WebP images with a visual optimization plug-in. With these plugins, your images become visible even for a user coming through a WebP format not supported.

Thank you for reading. We hope it has been useful for you.