WebP

WebP is a modern image format developed by Google that provides superior lossy and lossless compression for images on the web, enabling smaller file sizes than traditional JPEG and PNG formats at equivalent visual quality. It supports transparency and animation, making it a versatile replacement for older formats. With widespread browser support, WebP is a cornerstone of modern image optimization strategies, often used alongside AVIF or as a primary optimized format with JPEG/PNG fallbacks.